Entrepreneurship & Sustainability in the Christmas Tree Industry

Entrepreneurship & Sustainability in the Christmas Tree Industry

General
Eliminate Waste - that is one of the key objectives associated with current sustainability thinking and teaching. Some organizations, like Terracycle, strive so far as to eliminate the idea of waste. Yet, whether in practice or in principle, the goal is to examine existing waste streams (outputs) and find ways to make them inputs into some other useful process. It may sound easy, but it’s not, which is why we do not yet have ways to reuse and recycle everything we throw away today. This week’s post was inspired by the reality TV show Shark Tank (Episode 409). [As a general rule, I dislike reality TV. But, I make an exception for Shark Tank simply because I love to hear the creative business ideas of regular Americans. I find many…
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Musings of my Kickstarter Experience

General
There are probably a million things I’d do differently if I was to do a Kickstarter campaign again.  I will focus on 5 over the next week or so, and then I will conclude with how this experience has been very beneficial. Musing #1:  Pre-marketing is very important.  With the right people. A friend of mine mentioned that he had hired a PR person well-before he was launching his Kickstarter campaign to create buzz.  I totally understood the reasoning behind it, but he had a company that he wanted to launch a new product using Kickstarter to raise the funds.  I, on the other hand, was teaming up with 2 other partners in crime to do a project....so there was no budget.  Hiring a PR person was not an option,…
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